VitaMix Labs

As in any industry, the vitamin market frequently experiences changes in marketing practices, popular products, distribution methods, and technology.  Listed below are the top trends for 2010.

#1 Aging “Baby Boomers” are driving market sales.

As baby boomers get older, they are becoming more focused on maintaining and improving their health.  This has led to a surge in supplement sales focused on preventing the effects of aging.


#2 Individuals without health insurance are turning to nutritional supplements.

Searching for ways to save money and stay healthy, many people without health insurance are purchasing vitamins.  As economic conditions worsen and employers cut back on benefits, this number continues to grow.



#3  Drop-shipping is allowing more people to enter the vitamin market.

Dispensing with the need to carry a vast inventory or manage the logistics of vitamin delivery, drop-shipping is allowing even small scale vitamin sellers to make tremendous profits with minimal investments.


#4 Americans are becoming more focused on their health.

It might be because of health-conscious movies like “Super Size Me” ornational “healthy eating” programs across the nation, but Americans are finally taking an interest in their health.


#5 Demand for body building supplements is increasing.

This may be due to an overall trend for healthy living, but body building supplements in particular are experiencing a healthy upward climb in sales.


#6 Sales of multivitamins have seen a spike.

This is likely due to a confluence of the above trends.


#7 Vitamin stores are expanding and increasing their offerings.

While this may seem discouraging for individuals entering vitamin sales, this actually indicates that the vitamin market is growing and expanding its client base.

#8 Liquid vitamins are becoming popular.

Although most Americans are used to taking their vitamins in pill form, liquid vitamins are gaining in popularity.

#9 A new study has renewed interest in Vitamin-D

Long known to promote bone health, a recent study suggests that Vitamin-D may significantly increase a person’s risk of stroke and heart disease.  Following this study’s release, sales have increased.


#10 People are turning to online sources for vitamins.

Looking for a ways to combine “smart shopping” with convenience, many consumers are purchasing their vitamins online.  This is a perfect argument for having a strong online presence.