Top Ten Vitamin Trends for 2010
As in any industry, the vitamin market frequently experiences changes in marketing practices, popular products, distribution methods, and technology. Listed below are the top trends for 2010.
#1 Aging “Baby Boomers” are driving market sales.
As baby boomers get older, they are becoming more focused on maintaining and improving their health. This has led to a surge in supplement sales focused on preventing the effects of aging.
#2 Individuals without health insurance are turning to nutritional supplements.
Searching for ways to save money and stay healthy, many people without health insurance are purchasing vitamins. As economic conditions worsen and employers cut back on benefits, this number continues to grow.
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