Vitamix Labs Earns QAI Organic Facility Certification. LEARN MORE

Private Label Vitamin: An Indepth Research

Let’s try to understand what is private label vitamin. Let’s start with the definition of dietary supplement provided by the Dietary Supplement Health and Education Act, 1994. Section 3 of the Act says that a “dietary supplement” is any product that is not tobacco and intended to complement a diet. Vitamins, minerals, herbs, and amino acids are all considered dietary supplements.

In the present market, there are many options for nutritional supplements available: tablets, capsules, and soft gels, as well as gelcaps, liquids, and powders. These supplements can be purchased in retail stores across the United States as well as online. These supplements are known as “dietary supplements” and can be found in stores across the United States and Internet. Complex proteins are essential for biochemical reactions to be accelerated.

There are many reasons why people use dietary supplements around the globe. Our body needs all types of vitamins, minerals, nutrients daily to maintain a healthy and stable state. It also needs to replenish its immune system after regular wear and tear. It is not easy to obtain all the nutrients you need from your diet and food intake. Vitamin supplements are not meant to replace your food intake or diet. Instead, they can be used as an addition to your daily diet. Supplementing your regular diet with supplements can provide the necessary nutrients. Vitamin D and vitamin C, for example, help maintain strong bones and prevent bone defects. Folic acid reduces the chance of certain congenital disabilities. People with heart disease live longer with Omega-3 fatty oils from fish oils. Certain supplements, such as vitamins C, E, zinc and copper, lutein, and zeaxanthin, can slow down vision loss in age-related macular disease (AMD).

Some use them to replace food due to dietary restrictions or medical conditions. Some also use them to supplement their diets with vitamins and minerals that they are unable to obtain. Others use them to increase energy and get a good night’s sleep. Vitamin supplements are used to replenish the extra estrogen in prenatal and postnatal women. It is strongly recommended that pregnant women consume 400mg of folate every day, whether from food intake or supplements. Folate protects against congenital disabilities. Folate, a type of Vitamin B, is necessary to create genetic material, including DNA. Folate is found in a variety of prenatal vitamins. Some also contain iron, calcium, and potassium. Postmenopausal women, however, use them to counter the abrupt drop in estrogen.

Older people require more vitamins, minerals, nutrients than those younger. Vitamin D to build bone strength, Vitamin B6 for red blood cell formation, Vitamin B12 to maintain nerves, red blood cells, and Vitamin D to keep their bones strong are some of the everyday nutritional needs. People have various allergies as well, like lactose intolerance or peanut allergies. Others have skin allergies that are triggered by a variety of food ingredients. And some are vegan. You can cut out meat or exclude allergic ingredients from your diet, but it also means you lose the essential nutrients in the ingredients. Vitamin supplements will add the necessary nutrition to your diet, so you don’t miss out on any delicious foods.

One must consult a licensed dietician before taking any dietary supplement. Otherwise, they can cause serious side effects as well as significant biological effects. If you have a medical condition, you could even put yourself at risk if you take a supplement before consulting a dietician or your trusted doctor.

Remember that you cannot use dietary supplements to diagnose, treat, cure or mitigate any disease or condition. You can only make your life easier and more secure by increasing your immunity. You cannot use a dietary supplement to treat a medical condition. Vitamin supplements can cause upset stomach, gas, heartburn, and heartache. They can have adverse effects if you don’t follow the directions or ignore the advice of professionals. Neglecting to use vitamin supplements responsibly can lead to side effects such as nausea, bleeding, severe headaches, and, in certain cases, liver damage. For example, overuse of Vitamin A, for example, can lead to headaches, liver damage, bone weakness, and congenital disabilities in newborns. An excess of iron can cause nausea and vomiting, and damage to the liver and other organs. Too much Vitamin D can damage your kidneys. Overuse of the Kava herb may cause liver damage by clogging your blood vessels. The blood estrogen levels can be increased by using soy products.

Millions of Americans are responsible consumers of multivitamins without experiencing side effects. Side effects can be caused by vitamin supplements, as we have already mentioned. Even with careful consumption, the risk factor for side effects is always present. Side effects can occur if vitamin supplements are taken in high doses, replaced with prescribed medicines, or if you use multiple supplements at once.

Some common Private Label Vitamin includes:

  1. Calcium
  2. Echinacea
  3. Fish oil
  4. Ginseng
  5. Glucosamine
  6. Chondroitin Sulphate
  7. Garlic
  8. Vitamin D
  9. St. John’s Wort
  10. Saw Palmetto
  11. Ginkgo
  12. Green Tea

Manufacturing of Private Label Vitamin:

  1. Third-party distributors get raw vitamins and other ingredients. Even though they may sometimes come with a Certificate of Analysis, supplement manufacturers still test all raw materials for identity and potency.
  2. The raw materials are then ground into fine powder after the testing phase. If the ingredients aren’t finely ground, they can be run through a mill to finely granulate and ground them.
  3. Vitamin tablets consider the formula’s particle size when determining the tablet machine’s performance. A wet granulation step will be necessary if the distributor’s mill has not provided the right-sized raw vitamins for tableting.
  4. The vitamin powder is combined with cellulose particles and then wetted. Finally, it is dried in a dryer. After drying, the chunks can be sized using a mill.
  5. Once all the vitamin ingredients are prepared, a worker weighs them and then dumps them into a mixer.
  6. Workers approve the mixture and then take it to an encapsulating machine. They will dump it in a hopper. One hopper contains the vitamin mixture, while the other holds whole gelatin capsules. The machine breaks the capsules into half and then presses the top portion of the capsules onto the bottoms.
  7. The vitamin capsules are then passed through a polishing machine. After that, the vitamins are circulated along a conveyor belt using a series of soft brushes. The soft brushes remove any excess dust from the vitamins’ exterior surfaces. The polished capsules are placed on an inspection table to see all sides by the inspector. It allows them to inspect any pills that are too long, split, or dimpled.
  8. A tableting machine is used to make vitamin tablets. The machine compresses the vitamin powder into small tablets by using pressure. The tablets are placed on a vibrating belt to remove dust particles.
  9. A vitamin tablet coating helps to make it less bitter and gives it a pleasant hue. An enteric coating is a type of chemical coating that reacts to pH and can resist gastric acids. In order to identify identical-sized tablets, two different colors are usually used.
  10. Packaging is performed in multiple steps using a variety of machines. Many devices are used for packaging the vitamins, which are completely automated and without human touch. The capsules or tablets are placed in a sealed container that is capped, labeled, and wrapped, ready for distribution.

Quality Certification and Safety:

The Food and Drug Administration (FDA) observes the following regulations regarding finished vitamin supplement products:

Each vitamin supplement, even supplements from a private label, must be labeled either as “dietary supplement” or a term describing the product’s dietary components for the word “dietary.” (e.g., “iron supplement,” “herbal supplement,” and “iron supplement”).

The FDA deems vitamin supplements safe to release to the public for use but is not authorized to examine dietary supplement products for effectiveness and threat before they are labeled and marketed. After the regulation, the product is checked for quality and safety.

Federal Trade Commission has jurisdiction over Dietary Supplement advertising, including advertisements broadcast on television and radio.

The law does not require sellers or manufacturers to prove that their claims regarding the product are true or legitimate.

FDA’s involvement with a dietary supplement product generally begins once it has entered the market. It is considered the ideal time for the FDA to initiate action against a product that poses a serious or unreasonable risk of injury or illness or is misbranded.

To ensure that vitamin supplements are authentic, pure, strong, and properly formulated, the FDA has established Good Manufacturing Practices. GMPs are helpful because they ensure that vitamin supplement companies do not use the wrong ingredient or label a product with too many or too few of the right ingredients, which reduces the risk of contamination and improper packaging. FDA regularly inspects private label facilities for vitamin supplements.

Many third-party organizations provide quality testing and can display a seal that certifies that the product was correctly manufactured, contains the ingredients it claims and is free from harmful or toxic contaminants. However, these seals don’t guarantee that the product is safe or efficient.

These are some examples of third-party organizations offering quality testing.

  • National Sanitation Foundation International (for Sports-related Supplements),
  • US Pharmacopeia (USP).
  • NSF International
  • Good Manufacturing Practices (GMP)
  • Program for Verification of Dietary Supplements
  • Underwriters Laboratories (UL)
  • Informed Sports
  • National Nutritional Foods Association
  • Quality Assurance International (QAI).
  • Food and Drug Association (FDA), Registered Facility

The US Department of Agriculture (USDA), etcetera.



Choose 1 of 3 ways to get touch with us Request A
(866) 976-0004

Private Label Vitamin Manufacturer -Things to Be Known

A private label vitamin manufacturer is a business entity that connects with distant entrepreneurs to operate its business. Suppose you are interested in starting your own label supplement business. Private label supplement manufacturers offer a variety of services, including pre-formulated and custom formulations. They can also provide facilities for manufacturing your nutritional supplement on a larger scale, at different budgets. Your sales are a key factor in their success. If they sell well, you will place more orders with the manufacturer to replenish your private label nutritional supplements. They also offer lucrative packaging and marketing services.

How to choose the best private label vitamin manufacturer partner?

From being termed “snake oil,” nutritional and dietary supplements have come a long way to becoming a regular part of daily life. Now, more than ever, people have begun paying more attention to their mental and physical health.

There are plenty of private supplement manufacturers in the industry. They specialize in a variety of products, including vitamins, capsule-based products, and protein powders. To find a private label vitamin manufacturer that caters to your vision, you must identify your core focus. It becomes crucial to find a company that shares your idea.

All high-quality, trend-oriented products have one thing in common: transparent labeling and product certifications. It is important to ensure that the private label supplement manufacturer you have chosen produces vegan, vegetarian, halal, and non-GMO products. Many products on the market are non-GMO, gluten-free, and organic. These products must be manufactured per non-GMO, organic, vegan, and gluten-free certifications. Transparency in labeling is made possible by certifications. It is the best and easiest way to show that your products are what you claim them to be. When looking for private label supplement manufacturers, the first thing you should do is ensure that they are at least Good Manufacturing Practices (GMP). Other certifications include Halal-certified facilities, Kosher-certified facilities, Vegan-certified facilities, etcetera.

Your brand is built on margin. You should consult your manufacturer about pricing your products. Will they be able to provide insights on the market and similar products within your product niche? It would be best to find a trusted private label supplement manufacturer who will work with you to build your brand. It will help you understand the market and the product.

Another aspect to keep in mind is that each product has an expiration date. You are legally required to keep track of the expiration dates. You must ensure that your inventory is well-stocked and has enough cash flow to allow you to sell products before they expire. Dietary supplements are not regulated by the Food and Drug Administration (FDA). Manufacturers are responsible for ensuring that they don’t mislabel or make adulterated products. Third-party organizations verify the claims of manufacturers about their products.

Third-party organizations such as the US Department of Agriculture (USDA), US Pharmacopeia, and the National Sanitization Foundation test products to verify that they contain the claimed ingredients at the specified potency. To ensure that supplements are safe, they also verify the purity and freshness of the components. Private label supplement manufacturers that include the labeling service and any other costs with every order can help you understand your expenses and better manage your investments. Transparent label fees policies can help you uncover hidden costs that may not have been planned for and impact your bottom line. Consumers will distinguish your products from their competitors by having a unique brand. Private label supplement manufacturers often offer turnkey branding services and pre-designed branding options. Bottles and packaging are enormous areas for customization–options ranging from traditional bottle shapes and sizes to custom packaging. There are many colors available for gelatin capsules. A top private label supplement manufacturer will provide a customized branding option that allows you to express your ideas.

When you decide to start your own nutritional supplement company, these remain the main concerns:

  • Inventory
  • Labeling
  • Formulation

Each of these areas requires different professional people to help you build the brand you envision. You cannot be an expert in every area of the business as a single person. Entrepreneurship is about having a vision and using your skills to bring it to life. Sometimes, this can also involve investing in a partner to make the journey easier and less stressful.

Biggest Vitamin Companies – What Makes Them the Best?

These are the top ten biggest vitamin companies for 2021:

  1. Care/Of
  2. Ritual
  3. Persona
  4. Nature Made
  5. Amazon Elements Biotin
  6. Kirkland Signature
  7. Klean Athlete
  8. Life Extension
  9. Nordic Naturals
  10. SmartyPants

Factors to rank the top ten biggest vitamin companies in 2021:

  • Certificates
  • Ingredients
  • Price


Care/of is a manufacturer of vitamin supplements that tailors to the needs of each client, which includes case taking and client history. Your health changes and your supplements are adjusted accordingly. They have high standards for quality, transparency, efficacy, and transparency. Products include vitamins, specialty vitamins, minerals, herbs, probiotics, proteins, and collagen.

  • Certifications: The products are not USP (United States Pharmacopeia) certified. Their website states that all of their products have been tested and manufactured at multiple Good Manufacturing Practices (GMP) and NSF-certified facilities in the US.
  • Ingredients: C/O sources its elements globally, including Elderberry, Austria. They aim to source ingredients committed to sustainability, ethical harvesting, and quality.
  • Pricing: Prices vary from a moderate to a high range depending on the client’s plan.


A women-centric subscription service that is designed to provide multivitamins tailored to each customer’s needs. The multivitamins are suitable for children and teens, men and women, and pregnant women at various stages of pregnancy, such as prenatal and postnatal.

  • Certifications: United States Pharmacopeia certified.
  • Ingredients: These products meet Made from TraceableTM standards. The website provides information about the components used, their geographic locations, and the supplier that created a transparent chain.
  • Pricing: Prices vary depending on which subscription you choose, but they are usually between medium and high range.


The personalized subscription service delivers vitamins and other supplements every month. A team of nutritionists and doctors conducts a 5-minute nutrition assessment to create a personalized daily supplement program for each customer. Many products are available, including weight loss support supplements, sleep aids, multivitamins for men and women, and CBD supplements. The website provides information about the products and the prices, depending on how many capsules are consumed per day. They ship worldwide and provide service to customers.

  • Certifications: Although the products are not USP certified, each product comes with a safety certification. Multiple times the products have been tested and approved by professional nutritionists and doctors.
  • Ingredients: They partner with trusted suppliers to ensure the highest quality ingredients.
  • Pricing: Medium to High range.

Nature Made

Multivitamins, prenatal vitamins, and individual vitamins are all available in the product line. Their supplements are available in gummy, tablet, or mild liquid gel forms. It ranked first in the Food/Drug/Mass – Broad Product Line category in the Top-rated Supplement Brands in Overall Consumer Satisfaction 2021.

  • Certifications: These products have been certified by the United States Pharmacopeia, USP, and carry the #1 Pharmacist Recommended seal.
  • Ingredients: All components of the ingredients have been tested by the US Pharmacopeia for purity and effectiveness.
  • Pricing: Prices vary from one product to another and can be anywhere in the low- to mid-range.

Amazon Elements Biotin

Amazon Prime accounts can purchase a sub-brand. This line of premium supplements aims to provide consumers with a higher level of transparency. There are products for both men and women. It ranked first in the Online Multi-Category Seller in Top-rated Supplement Merchants for Overall Consumer Satisfaction in 2021.

  • Certifications: Although the products are not USP certified, they are manufactured in the USA in accordance with Good Manufacturing Practices guidelines. A certificate of analysis is included with the product. You can access the certifications via QR labels on the packaging.
  • Ingredients: All ingredients have been tested for purity, power, and integrity. The protein products are 100% non-GMO from grass-fed cows.
  • Pricing: Prices vary from one product to another and can be anywhere in the low- to mid-range.

Kirkland Signature

It is a Costco Wholesale sub-brand. There are various products, including vitamins A, B, C, and D, multivitamins and minerals, and fish oil. Kirkland Signature topped by Sales Channel, the Calcium, Joint Health and Vitamin D categories by Type of Supplement in Top-rated Supplement Brands for Overall Consumer Satisfaction, 2021.

  • Certifications: These products have been certified by the United States Pharmacopeia.
  • Ingredients: Sustainability is their priority, a motto maintained while sourcing ingredients that have been tested for potency using the United States Pharmacopeia.
  • Pricing: Low to medium range.

Klean Athlete

It is a premium supplement brand that athletes for athletes founded. It offers probiotics, vitamins, and recovery supplements that support a healthy digestive system.

  • Certifications: They hold an NSF International Sports certificate, which certifies that the products comply with the regulations of different sports organizations and are free from contaminants.
  • Ingredients: Our in-house laboratories are ISO 17025 certified and accredited. Via accredited laboratories, they perform third-party chemical, physical, microbial, and identity testing. Raw material suppliers must also undergo rigorous qualification processes.
  • Pricing: Medium to High range.

Life Extension

There are multivitamins, omega-3s, and fish oils in the products. Life Extension was rated the top-rated supplement brand in overall consumer satisfaction, 2021, and the catalog/internet category by sales channel in the Top-rated Supplement Merchants in Overall Consumer Satisfaction 2021.

  1. Certifications: Good Manufacturing Practices (GMP), certifications: This brand is registered with NSF International. NSF International certifies that the products are made in certified facilities. On request, they will provide a certificate of analysis and detailed information about quality and transparency.
  2. Ingredients: They use only the finest ingredients and make high-quality products.
  3. Pricing: Moderate to High range.


They are experts in prenatal vitamins. Products include various nutrients such as folate, omega-3 fatty acid, vitamin B12, D, and K, and vitamins B12, D, and K.

  • Certifications: The company offers batch-specific certificates certifying compliance for its products.
  • Ingredients: These ingredients are non-GMO and completely free of artificial colors, flavors, and preservatives, and certified by Clean Label Project.
  • Pricing: Moderate to High range.

Nordic Naturals

Nordic Naturals is best known for providing high-quality omega-3 supplements that are tailored to different nutritional needs. You can find vitamin supplements ideal for children, teens, and pregnant women as well as pets. They also offer a variety of vitamins and supplements, including multivitamins and probiotics. Nordic Naturals was ranked first in the Omega-3s category based on Type of Supplement in the Top-rated Supplement brands on Overall Consumer Satisfaction 2021.

  • Certifications: On request, they will provide their certificate for analysis. They can provide a Friend of the Sea certificate (FOS) for fish oils.
  • Ingredients: All ingredients are sourced in accordance with strict standards regarding fishing methods, by-catch reduction, and social accountability. All other ingredients adhere to the highest sustainability standards.
  • Pricing: Moderate to High range.



Pricing: Moderate to High range.